Founder-led growth
done for you.

A running AI marketing system for founders. Six modular systems, custom-fitted, built by a senior operator and pressure-tested in production. Voice that stays yours. Distribution that compounds week-on-week. Acquisition that works overnight.

Book a 30-min call→ See what we build
System in production · live data
Running 90+ days · zero failed launches
LinkedIn / week one
Impressions1,558
Members reached583
vs prior 7d+3.6×
X / week one
Impressions+366%
Engagement+196%
Net new follows+7
Acquisition / one scan
Prospects qualified52
Scan time50 min
Sources hit3
Voice gate / 90d
AI-tells shipped0
Drafts processed400+
Uptime100%
01Built on operator experience

Senior judgment. Not an agency.

10+ years as a CMO and consultant to startups. My work has helped companies grow to $400B in transaction volume, $500M valuations, and $50B in assets managed.

Founder Growth OS is the system I built on that experience and now run on my own brand every day — fixing what breaks, codifying what works. What I run for you is the same architecture, transposed to your voice and your distribution shape.

$400B
Transaction volume
at companies I scaled
$500M
Valuation milestones
marketing helped unlock
$50B
Assets under management
across portfolio work
02What we build

Six systems. Modular. Compounding.

Each system stands alone. Together they form a self-running marketing operation. Custom-fitted to where you are, with components I've built and pressure-tested in production.

i. Voice + personal brand

Your voice, productized.

Founder voice profile and AI voice persona setup. Every system below filters through this gate before anything ships.

  • 90-min voice extraction interview
  • Voice profile from 40+ of your posts
  • AI voice persona + early Aiva clone access when our product ships
  • Banned-phrase regex + opener variety gates
Output: zero AI-tells ship. Drafts that pass sound like you.
ii. Marketing strategy + GTM wire-up

Strategy that's machine-readable.

Positioning, ICP rings, three-pillar messaging, all written so your AI tools read it as ground truth — not as instructions you re-paste each session.

  • Positioning canon docs + three pillars
  • ICP rings + 90-day phasing
  • Wire to Notion / Gmail / GitHub / Linear / CRM
  • Press tier + friendly activation lists
Output: every downstream output reads from a single source of truth.
iii. Acquisition funnel

Prospects while you sleep.

Scheduled scans surface high-intent prospects from demand signals, oversubscribed-thought-leader threads, and topic-driven discovery. Voice-gated drafts queued daily.

  • Daily X scrapes + weekly LinkedIn scans
  • Watchlist monitoring (booked-out operators)
  • Top-of-funnel pipeline auto-populated
  • Outreach drafts queued + voice-gated
Output: a working prospect list when you open your laptop.
iv. Marketing operations

Strategy that updates itself.

Ongoing management of the GTM wire-up. Weekly retros that write the adjustment, not just the report. Performance feedback biases next week toward what's working.

  • Weekly retro authorship + 3 concrete shifts
  • Performance feedback loop (7d bias next 7d)
  • Quarterly architecture sync
  • Quarterly strategy refresh + ICP review
Output: strategy that compounds instead of decays.
v. Founder-led growth

Distribution across the channels that matter.

Daily and weekly cadence designed to build, not blast. X growth, LinkedIn growth, Substack strategy (if applicable) — cross-platform, voice-consistent.

  • X strategy + daily anchor / reply / follow queues
  • LinkedIn strategy + post / comment / connection batches
  • Substack strategy + weekly essay candidates
  • Cross-platform intelligence (what's native where)
Output: founder-led distribution that compounds week-on-week.
vi. Founder ops support

A senior operator on call.

Email and Slack support during business hours. Daily briefs delivered where you actually work — your Slack channel or a persistent Cowork dashboard, your pick.

  • Email + Slack support during business hours
  • Daily briefs to Slack channel or Cowork artifact
  • Voice profile re-versioning every 30 days
  • Monthly check-ins + quarterly reviews
Output: senior judgment in your loop, not junior agency labor.

Pick the depth that fits — three packages, same architecture, different ownership shape.

03How to buy

Three packages. Same architecture.

Pick the depth that fits your stage. Pricing flexes by scope within each package — quoted on the call after we figure out which systems matter most for you.

I.
Workflow Sprint
Two or three specific systems from the stack, built directly into your tools. Team trained to run them. Project-based, no recurring cost — the sharpest way to feel what compounding distribution actually looks like.
Includes · 2-3 modular systems · 90-min training · 30-day support
Timeline2 weeks + 30 days
Starting at€5,000
Discuss →
II.
Growth OS
The full six-system operating system. Voice profile, GTM wire-up, acquisition funnel, marketing operations, founder-led growth, founder ops support. Owned outright after a 2-week kickoff, or run by me on retainer.
Includes · all 6 systems · setup + 30-day check · ongoing iteration if retainer
Timeline2 weeks to live
Starting at€8K project · €6K/mo retainer
Discuss →
III.
Bespoke build
For unusual shapes — multi-stakeholder voice, regulated industries, in-house AI teams that want the architecture without the implementation. Same components, different assembly. Scope-dependent.
Includes · custom system mix · scope-dependent timeline · custom retainer
Timeline3-6 weeks
Starting atQuoted on call
Discuss →
04Getting started

Two weeks to live. Then it runs.

From signature to a system you can hand off or have me run on retainer. Most of your time is in the first three days; the rest is mostly mine.

Day 1
Discovery + voice extraction
90-min discovery, 90-min interview capturing how you actually sound. We're not guessing your voice from a Notion doc — we're building it from 40+ posts and a real conversation.
3 hrs · you
Day 2-3
Voice profile build
Patterns, signatures, banned phrases, off-voice exemplars. You review and flag anything that doesn't sound like you. Every future output gates against this profile.
30 min · you
Day 4-5
Strategy + targets
Pillars, ICP rings, target accounts (Tier 1/2/3), press tier, friendly activation list. Customized from your actual network and 90-day goals.
async
Day 6-7
Architecture wire-up
Scheduled tasks, dashboards, connections to your X / LinkedIn / Notion / Slack (your pick for briefs delivery). The plumbing.
async
Day 8-9
Content seeds + calendar
Two weeks of anchor posts and reply micro-takes drafted, voice-gated, queued. You ship in your own words from Day 11.
async
Day 10
Validation + go-live
30-minute walkthrough. System activates. Tomorrow morning your first real daily brief lands wherever you chose — Slack or sidebar.
30 min · you
Total time from you · roughly 5 hours over two weeks.

Plus 15-30 minutes a day post-launch reviewing the brief, copying drafts, posting in your own words.

05Questions

What founders ask before the call.

Will it sound like me?+
Yes. That's the point of the voice profile build on Days 2-3. You review the profile before anything goes live and flag any line that doesn't sound like you. The system gates every future output against it. The profile re-versions every 30 days from your corrections, so drift gets caught before it shows.
Do you write the posts for me?+
No. You write. The system surfaces what to write, who to engage with, and when. Drafts are starting points you can ship as-is or rewrite in your own words. Nothing posts automatically — every output is a draft you copy and paste.
How is this different from a ghostwriter or agency?+
A ghostwriter writes for you and your voice drifts. An agency rotates juniors through your account and senior judgment evaporates. This is an operating system with a senior person owning it. The architecture compounds — you get sharper distribution every week instead of plateauing at month three.
Sprint, Growth OS, or Bespoke — which one fits?+
Sprint if you want 2-3 specific systems from the stack and you're not ready for the full operating system. Growth OS (project) if you want all six systems and have an operator who can run it. Growth OS (retainer) if you want me to run it. Bespoke for unusual constraints. We figure it out in the intro call — that's the call's job.
How do briefs get delivered?+
Your pick. Either a persistent Cowork dashboard in your sidebar (refreshes 3x a day, status tracking persists), or daily messages posted to a dedicated Slack channel, or both. We wire it during Day 6-7 architecture setup.
What's the time commitment from me?+
Setup: roughly 5 hours over the two weeks (mostly Day 1). After go-live: 15-30 minutes a day reviewing the brief, copying drafts, posting. The system is designed so judgment stays with you and the operational load doesn't.
Does it work for non-English founders?+
The voice profile is language-agnostic — it's regex, corpus analysis, and an interview. English and Dutch tested in production. Other languages: pilot first, calibrate.
Who isn't this for?+
Pre-product/market-fit founders (too early — not enough signal). Founders who want to delegate writing itself (you still write). Set-and-forget buyers who can't ship 15 minutes a day. Anyone wanting outcome guarantees on follower counts or pipeline — those don't get sold here, because the system depends on what you ship.
What happens after the call?+
If it's a fit, a proposal within 48 hours covering scope, timeline, pricing, and what we need from each other. If it's not a fit, I tell you that directly and where I'd look instead. Either way you'll know.
06Next step

30 minutes. No pitch. You'll know either way.

If it's a fit I send a proposal within 48 hours. If it's not, I tell you that directly and where I'd look instead. The call has a job.

Book your call→
Currently 2/3 retainer slots open · May cohort