Updated 29 September 2026 · by Amy Wilkinson
System 03 of 06 · Social
Social that runs your brand, founder and team accounts on every channel.
Plans and publishes native posts for the company account and for the founder and team, each in their own voice, on LinkedIn, X, Instagram, Threads and more. Turns what the company ships and says into posts built for each platform, schedules them for when your audience is there, and handles the replies and comments that follow.
- Reads08:00
This week: two releases, a customer win, the founder's talk and Content's new tutorial.
- Reasons08:01
Eleven native posts planned across LinkedIn, X and Instagram, for the brand, the founder and two team members.
- Remembers08:02
Each person's voice, learned from their own posts, and what worked on each channel by format and time.
- Connects08:03
Content's tutorial becomes a carousel. The customer win is timed for Acquisition's open deals.
- Drafts08:04
A LinkedIn carousel, an X thread, an Instagram reel script and eight more, each built for its platform.
- Checks08:05
Every post approved by its owner, then scheduled natively. Replies to comments queued for review.
Monday: LinkedIn carousel from the brand. Tuesday: X thread from the founder. Wednesday: Instagram reel. Thursday: a post from your Head of Product. Each one waits for its owner's approval.
What it reads
- What the company is doing: releases, wins, events, talks and the pieces Content has ready.
- Each account's own history: the brand's past posts and each person's, so every voice stays its own.
- What performs on each channel, by format, topic and time, and the comments and replies that come back.
How it decides
- The week's plan: which posts, on which channels, from which accounts, and when.
- The native format for each platform: a carousel, a thread, a reel script, a short post, never one post pasted everywhere.
- Which replies and comments need an answer, drafted from positions each person has already taken.
The rules it follows
Prepared daily. Approved by a person. Owned by you.
What it will never do
- Post without the account owner's yes. Approved posts are scheduled natively on each platform; nothing else goes out.
- Join engagement pods, buy followers or fake activity.
- Put words in someone's mouth. Each person's posts are built from their own voice and positions.
Where it runs
- LinkedIn, X, Instagram and Threads
- Your brand kit
- Slack or WhatsApp for approval
Nothing to migrate. The system reads and writes in the tools your team already opens every morning, and everything it builds is yours.
In practice
The studio runs its own social this way: posts planned and drafted for the founder and the brand across LinkedIn, X, Substack and Instagram, each approved before it goes out, with replies handled the same way.
What we need from you
- Access to the accounts you want run: the company pages and each person's profile.
- Your brand kit, and a few posts from each person that sound like them.
- One approver per account, and five minutes a day each.
Questions
Questions about Social.
Which channels does it cover?
Can it run accounts for my team as well as the company?
Does it post for me?
Does it handle replies and comments?
Works with
One shared memory across every system.
Each system reads the same record of who you are talking to, what went out and what is on the calendar, so they get better together.
Acquisition
Finds the right companies and the warmest way in.
How it works →02 · ContentContent
Plans, produces and publishes across every format you use.
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Gets you found for what you actually sell.
How it works →05 · AdsAds
Scales only what already works.
How it works →06 · EngagementEngagement
Puts you in the conversations your buyers are already having.
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