Updated 29 September 2026 · by Amy Wilkinson
System 04 of 06 · SEO
SEO that gets you found for what you actually sell.
Maps the searches your buyers already run, including the names for your product that you do not use yet. Turns them into page briefs with intent, outline and internal links into the site you already have, measured in your own Search Console.
- ReadsMon 06:30
Ninety days of Search Console. 3,400 queries, 210 pages.
- Reasons06:31
Buyers search “fractional growth lead” eight times more than your own term. You sit on page four for it.
- Connects06:32
Three existing pages already half-answer it. Internal links proposed from each.
- Remembers06:33
Five prospects used that exact phrase on sales calls. Quotes pulled for the brief.
- Drafts06:34
Page brief: intent, an outline in six parts, the quotes, the links.
- Checks06:35
Links only to pages that exist. Measured where you already measure.
Intent: commercial, early. Six sections. Links from About, Work and Build. Five customer quotes attached, sources inline.
What it reads
- Your own Search Console: the queries you already show up for, and where you sit.
- The words buyers use on calls and in replies, which are often not the words on your site.
- Your site's structure, so new pages strengthen existing ones instead of competing with them.
How it decides
- Improve or create: most wins come from fixing a page that half-answers a query, not from a new one.
- Intent: whether a search is someone learning, comparing or ready to buy, and what the page has to do for them.
- Links: which existing pages should point at the new one, so it inherits their standing.
The rules it follows
Prepared daily. Approved by a person. Owned by you.
What it will never do
- Mass-produce pages. Templated pages at scale are exactly what search engines now penalise, and we will not put your domain at risk for a traffic graph.
- Buy links or trade them.
- Publish. Briefs go to whoever writes, and drafts come back to you.
Where it runs
- Google Search Console
- Your CMS
- Ahrefs or Semrush, if you have one
Nothing to migrate. The system reads and writes in the tools your team already opens every morning, and everything it builds is yours.
In practice
We hold this site to the same rule. There are no templated pages here: every page was written to answer one real search properly, and it links to the pages that support it.
What we need from you
- Read access to Search Console and your CMS.
- A list of the phrases customers use on calls, or access to the call notes.
- Someone who writes or edits, in-house or ours.
Questions
Questions about SEO.
Is this programmatic SEO?
How long until it shows results?
Do I need an SEO tool subscription?
Works with
One shared memory across every system.
Each system reads the same record of who you are talking to, what went out and what is on the calendar, so they get better together.
Acquisition
Finds the right companies and the warmest way in.
How it works →02 · ContentContent
Plans, produces and publishes across every format you use.
How it works →03 · SocialSocial
Runs brand, founder and team accounts on every channel.
How it works →05 · AdsAds
Scales only what already works.
How it works →06 · EngagementEngagement
Puts you in the conversations your buyers are already having.
How it works →Related
Start here
Let's build what runs without you.
Twenty minutes on how growth runs in your company today. If a build is not the answer, we will tell you what is.