Growth isn't broken.
Your operating system is.

You didn't start your company to figure out growth. I build the AI system that finds your leads and drafts your content, so you run it in 15 minutes a day.

Let's Build Your System See How It Works
Verified receipts from the system that runs this brand
The same architecture I install · reconciled 26 Aug 2026
Businesses running on it
5 live systems
Growth engines installed
11 across the estate
Engine runs / 30 days
27,168 receipted
Market signals / day
635 read daily
1,299 companies in live pipelines
1,441 pieces drafted across six platforms
344 pages checked daily
0 sends without a named human

01 What I build

Three engines.
One system.

The bread and butter of every build: Brand, Content and Acquisition. Each is a working set of AI workflows custom-fitted to your business, pressure-tested in production on my own brand first. All three run on the same core.

Engine 01

The Brand Engine

What buyers see and believe.

Everything downstream inherits from here. Whether you bring a full brand system or just the way you write, I take what exists, build what doesn't, and encode voice, positioning and identity as rules the system enforces on every draft. I define your ICP sharply enough that software can act on it. The other two engines never have to guess who you are or who you're for.

  • Voice profileExtracted from 40+ posts and a 90-minute interview, re-versioned monthly.
  • AI-tell gatesCode-level checks on every output. Nothing robotic ever ships.
  • ICP + scoring rubricYour buyer defined in rings and scores, precise enough for software.
  • Positioning canonThe argument you own, held in three messaging pillars.
  • Identity + siteVisual system and conversion copy, set once and reused everywhere.
Engine 02

The Content Engine

What goes out every day.

Founder-led distribution without it eating your day. Overnight the system drafts your anchors, replies and comments in your voice, checked against your canon before you ever see them. You approve in one pass each morning. It publishes, repurposes across platforms, and reads the numbers each week so the next week starts smarter.

  • Daily draftingAnchors and replies for X, LinkedIn, Substack and Reddit, in your voice.
  • Voice gateEvery draft screened against the Brand Engine's canon before you see it.
  • Engagement queuesThe right conversations surfaced daily, replies pre-drafted.
  • Blog + newsletterLong-form that compounds, each piece ending in a next step.
  • Learning loopWeekly numbers read, winners doubled down on.
Engine 03

The Acquisition Engine

What fills the pipeline.

Prospects found, not bought. The engine scans your market overnight, scores everyone against your ICP, and drafts outreach around something real: their post, their raise, their roadmap timing. Replies get detected, the next touch gets re-planned, and every state change is written back to the pipeline. Nobody gets messaged once and forgotten.

  • Sourcing lanesOvernight scans across X, LinkedIn and wherever your buyers live.
  • ICP scoringEvery prospect scored against your rubric. The noise gets dropped.
  • Rolodex + CRMOne live pipeline, agent-updated, never stale.
  • Right-moment outreachDrafted around a real trigger. You approve before anything sends.
  • Follow-up + write-backReplies detected, next touch re-planned, every change logged.
Underneath: the core

Every engine runs on the same core.

Not a fourth product. The shared layer underneath the three engines: it's why they behave like one system instead of three tools, and why the whole thing compounds instead of drifting apart.

The brainOne source of truth: voice, ICP, strategy and decisions. Agents read it before they act.
The daily briefOne sign-off surface. Everything queued for your approval in about 15 minutes.
DashboardsLive numbers per engine. You see what it's doing and what it's worth.
Memory + protocolEvery correction captured. The system gets sharper every week, not staler.

02 Why FounderGrowthOS

Not an agency. Not an "AI CMO". Senior judgment, embedded.

I'm Amy, an ex-CMO. My work has helped companies scale to $400B in transaction volume and $500M valuations. I built this growth system on my own brand first, fixing what broke and codifying what worked, and now I install the same architecture for founders.

$400BTransaction volume
$500MValuation milestones
$50BAssets managed
  • An agency rotating juniors through your account
  • An "AI CMO" that is really a chatbot with a dashboard
  • Another SaaS tool you have to learn, run and babysit
  • A senior operator plus a system that compounds, owned by you
Amy Wilkinson, founder of FounderGrowthOS
Amy Wilkinson Founder · ex-CMO & operator
Custom by design
Compounding by design
Founder led, always

03 Getting started

Two weeks to live. Then it runs.

From signature to a system you can hand off or have me run on retainer. Most of your time is in the first week. The rest is mostly mine.

Book a call
Week 1 · ~4 hrs from you

Voice + strategy

Discovery, voice extracted from 40+ posts, ICP rings and positioning, encoded as the ground truth every system runs on.

Week 2 · mostly async

Architecture + content

Dashboards, connections and scheduled tasks wired up. Two weeks of voice-gated content seeded and queued.

Day 10 · 30 min from you

Validation + go-live

A 30-minute walkthrough, the system activates, and your first daily brief lands the next morning.

Total time from you
~5 hours

Over the two-week build, most of it in the first days. Then 15-30 minutes a day reviewing the brief and approving drafts in your own words. The system carries the operational load, the judgment stays with you.

Book a call

04 Watch it run

A real morning, recorded.

Five minutes inside the system: overnight briefs, a redline in plain language, one-tap approvals, and the dashboards where every agent shows its work.

4:44 · recorded from the live system · names anonymized

05 Growth Diagnostic

Find your highest-leverage systems. In 60 minutes.

A focused, paid working session, not a sales call. I prep on your business beforehand, then I spend 60 minutes with you, mapping where you are and where AI and systems would actually compound your growth. You walk away with documents and a clear plan, whether or not you go on to work with me.

  • Pre-call audit of your current setup, channels and funnel
  • A live 60-minute diagnostic mapping your highest-leverage systems
  • A written analysis and prioritized roadmap, yours to keep
  • All six system guidebooks, so you can build it yourself if you would rather
$499· 60 minutes

One session, the written diagnostic, and all six system guidebooks. This is the map, not the build: immediate clarity on where to focus, whether or not we build together.

Book the Diagnostic
Paid securely at booking. Limited slots each week.

06 Packages

Built around your business. Not someone else's.

Every tier buys a defined piece of the stack above, so it's always clear what's included and what isn't. Pricing flexes by scope within each, quoted after your diagnostic.

Field guides · $49 each
Do it yourself. One guide per system. The method written down, whether or not I ever build it for you.
Diagnostic · from $199
The map. Which engine pays for itself first, mapped in 60 minutes. The plan is yours whether or not we build.
Core + 1 system · from $99/mo
Start. The core, plus the one system that pays for itself first.
Core + 3 systems · $297/mo
The stack. Three systems on the same core, sharing what each one learns.
Custom · scoped with me
Your shape. Unusual assemblies, regulated work, in-house teams who want the architecture.

Core + one system

The GrowthOS core, plus the single system that pays for itself first in your business. The core is what makes one system worth more than a tool: it holds the context, the positioning and the memory the system runs on.

Included: the core in full, plus one system of your choice.

  • The core: context and memory, brand and positioning, your growth PA, competitor insight
  • One system of your choice
  • 3 seats included
  • Add or change systems as you go
From $99per month, core included
Discuss
Most Popular

Core + three systems

Three systems on one core, which is where it starts to compound: what acquisition learns about a buyer reaches content, and what content proves reaches SEO. Pick the three that matter, change them whenever that changes.

Included: the core in full, plus any three systems.

  • Everything in the single-system plan
  • Any three systems
  • 3 seats included, extra seats $17.99
  • Half price for the first three months
$297per month · $149 for the first three months
Discuss

Bespoke Build

For unusual shapes: multi-stakeholder voice, regulated industries, in-house AI teams that want the architecture without the implementation. Same engines and core, different assembly.

Included: the assembly of engines and core your shape needs. Scope defined together, then quoted.

  • Embedded growth partner
  • Custom system mix
  • Continuous experimentation
  • Quarterly strategy reviews
Quoted on callscope-dependent timeline
Discuss

07 Questions

What founders ask before the call.

What exactly is a Growth Operating System?+
It's a set of AI agents and workflows I build to run your growth day to day, custom to your business and owned by you. Overnight it finds prospects who fit your ICP and drafts the outreach. Each morning it hands you posts and replies to approve, already in your voice. It keeps your pipeline and your numbers in one place you can see. You spend about 15 minutes a day reviewing and approving; it does the actual work. Not an agency, not another tool to babysit.
Does it find leads, or just handle content?+
Both. Distribution is one of three pillars. The system also scans for high-intent prospects overnight, scored against your ICP, drafts the outreach and the follow-ups, and feeds a pipeline you act on with one tap. The whole path from attention to signed, not just posting.
Do I own it, or is this an agency retainer?+
You own it. After the two-week build the operating system is yours, custom-built around your business. Run it yourself on a 15-minute workday, or have me operate it on retainer. No junior rotation, no lock-in, nothing to rebuild if you walk.
How is this different from an agency, a hire, or an AI tool?+
An agency rotates juniors and the senior judgment evaporates. A hire takes months and caps out at one person's bandwidth. An AI tool is another dashboard you babysit. This is a system that compounds plus a senior operator who owns the outcome.
What does it take from me day to day?+
Around 5 hours over the two-week build, then 15 to 30 minutes a day reviewing the brief and approving drafts. Nothing goes out without your say-so. The judgment stays with you, the operational load does not.
Will it still sound like me?+
Yes. Your voice is extracted and encoded in week one, gated on every output, and re-versioned monthly from your corrections. You review it before anything ships, and nothing robotic gets through.

Ready to build your growth operating system?

Two ways in: a free 20-minute intro, or the growth diagnostic. If it's a fit, a proposal within 48 hours. If not, I tell you that directly.

Book a free intro Ask a question